Changing the Conversation: How Montgomery County ADAMHS Is Reminding Us that Stigma is "Out of Style"

Across the country, stigma remains one of the greatest barriers preventing people from seeking help for substance use disorders. In Montgomery County, Ohio, the Alcohol, Drug Addiction and Mental Health Services (ADAMHS) Board is tackling this challenge head-on through its bold public awareness initiative, Stigma Is Out of Style.

After joining Addiction Policy Forum’s Anti-Stigma Initiative, Montgomery County ADAMHS piloted a community survey in partnership with the Addiction Policy Forum to better understand substance use disorder (SUD) stigma, including attitudes, misconceptions, and policy support related to SUD services. This survey highlighted key themes in addiction knowledge, discrimination, prejudice, stereotypes, and public health measures. Using these findings, the campaign was created to shift community perceptions of addiction and recovery by replacing shame, stereotypes, and judgment with understanding, empathy, and hope.

Centered on the idea that "recovery isn't one-size-fits-all," the campaign uses personal style as a metaphor for the many pathways to healing. Whether recovery involves treatment, peer support, medication, counseling, faith, or community connection, the message is clear: there is no wrong way to get better. By highlighting real experiences and providing practical tools for families, friends, and community members, the campaign empowers people to become allies in the recovery journey.

The campaign reflects Montgomery County ADAMHS's broader commitment to prevention, treatment, recovery support, and community well-being. Building on local research and community engagement efforts, Stigma Is Out of Style demonstrates how public education can help remove barriers to care and encourage more people to seek support when they need it. As communities nationwide continue to address the impacts of substance use disorders, Montgomery County offers a compelling example of how changing the conversation can help save lives and strengthen recovery for all.