By Robert Weiner Associates and Addiction Policy Forum
WASHINGTON, July 20, 2017 /PRNewswire-USNewswire/ -- Today Jessica Hulsey Nickel, President of the Addiction Policy Forum released a simple, direct 4-minute explainer video, "What is Addiction?", which illustrates the opioid epidemic our country faces, the brain science of addiction, and tells how to take action. Nickel, who last month was one of the first witnesses to testify in front of both the White House Christie Commission and Director Francis Collins's new Opioid Initiative at NIH, said that addiction has quadrupled in America over the past two decades.
Using a hijacker metaphor, she said that "the video demonstrates how repeated substance use can overpower the brain's hardwiring, causing drug seeking behavior and changes in primary motivations – exceeding the need for food, sex, and even caring for your children, as the video shows." The video also shows how substance use disorder "changes the survival hardwiring deep within the brain." However, Nickel explained, "There is hope. Addiction is preventable and treatable. The video provides important information on what works in prevention, treatment and recovery. People can get better. We need to treat addiction like the medical issue it is," Nickel said in releasing the video. "It's our hope America can watch, learn and take action to confront this illness which is running rampant in America." Here is the link to watch the video: https://www.youtube.com/watch?v=qRyeAL9tAVs Here also is a link to the "video explainer": http://www.addictionpolicy.org/what-is-addiction The opioid epidemic is having a devastating effect on public health and safety across the United States. According to the CDC, drug overdoses now surpass automobile accidents as the leading cause of injury-related death for Americans aged 25 to 64. More than 144 Americans die as a result of overdose every day, the equivalent to two sold-out 747s crashing every week in America. This video is a tool to educate all audiences across the country on the science and responses to addiction. By equipping families with this resource, they can better understand addiction, educate others, and have better resources to address addiction in their own localities.<