Webinar: Planning a Communications Campaign

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This webinar delved into the foundational planning process used in the HEALing Communities Study (HCS), including an overview of the communications planning process and the major campaigns that were implemented across sites.

Presenters walked participants through the strategic approaches to campaign planning, such as conducting formative research, data analysis, audience segmentation, dissemination planning, and material development. Attendees also heard from HCS sites about lessons learned from their communities' planning and launch phases.

Part 2 will focus on implementing communications campaigns. Register here.

Additional Resources:

• Kentucky HEALing Communities Study

• Ohio HEALing Communities Study

• New York HEALing Communities Study

• Additional HEALing Communities Study Resources