Webinar: Implementing Communications Campaigns
- Addiction Policy Forum
- Jun 10
- 1 min read
Updated: Jul 21
Based on lessons learned from the HCS, this session offered practical guidance, real-world case studies, and actionable tools to help attendees prepare, plan, and sustain communications efforts in their community. Attendees heard from HCS communications leaders about implementing the campaigns in the field and lessons learned along the way.
Presenters focused on implementing communication campaigns with strategies for tailoring materials for distinct communities and audiences. They showcased a suite of print and digital materials used by HCS that feature non-stigmatizing imagery and language, along with strategies for tailoring materials to local “faces and places” for cultural relevance and authenticity. Attendees gained insights into grassroots dissemination strategies across various community settings and best practices for engaging audiences, building trust, and fostering community ownership of campaign messages.
Register for Part 3: Evaluating and Sustaining Communications Campaigns here.
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