Webinar: Evaluating and Sustaining Communications Campaigns

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This webinar focused on evaluating and sustaining public health communications campaigns.

Presenters discussed evaluation approaches for monitoring reach, engagement, behavior change, key metrics for tracking campaign impact, and strategies for sustaining campaigns over the long term. They also shared practical costing strategies for scaling campaigns and offered best practices related to staffing, resource alignment, and leveraging partnerships.

Recordings of Part 1, Planning a Communications Campaign, and Part 2, Implementing a Communications Campaign, are now available on demand.