Teenage Students Raising Hands

Opioid Prevention Campaign

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About the Campaign

The Opioid Prevention Campaign is a public health media campaign to help prevent adolescent substance use.

Overdose rates have risen among youth in recent decades and the majority of individuals treated for Opioid Use Disorder (OUD) began using before the age of 25. According to the Centers for Disease Control and Prevention (CDC), 1 in 7 high school students say that they have misused prescriptions at least once. Adolescence remains a critical time for brain development and a vulnerable period for substance use.

The Opioid Prevention Campaign features key information about opioids and guidance for parents and teachers on how to prevent opioid misuse. This evidence-based toolkit translates the science of addiction and provides critical prevention information on prevention. 

To access the Spanish translated Opioid Prevention Campaign webpage, click here.

12 Things Parents Can Do to Prevent Addiction

7 Things Teachers Can Do to Prevent Addiction

Teens and Opioids

Partner Toolkit

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Download a toolkit with ready-to-go materials for use on your website, social media channels, your emails and more.

Project Materials


Publications, materials and fact sheets from the Opioid Prevention Campaign.