Animated video series from Addiction Policy Forum

Updated: Mar 14, 2020

By Addiction Policy Forum



Animated video series from Addiction Policy Forum turns the science of addiction into stories that stick

Series seeks to debunk myths & misinformation surrounding the disease



Washington, DC — Addiction Policy Forum, a national nonprofit focused on implementing a comprehensive response to addiction, launched an animated video series — ADDICTION — that turns the science of addiction into stories that stick.


The series is made up of two-to-three minute educational episodes that aim to expand understanding about substance use disorders (SUDs) and debunk myths and misinformation that keep addiction from being treated like any other chronic medical condition. Despite the fact that the US has one of the highest rates of addiction in the world, public conversations around the disease often lack scientific grounding. This not only harms those struggling with SUD, but also distracts from critical considerations about much-needed solutions to the current overdose crisis and addiction as a larger public health issue.


“Most people don’t understand the science of addiction,” says president of Addiction Policy Forum president Jessica Hulsey Nickel, “it’s our job to translate what we know about this disease into stories that patients and families struggling with addiction can actually understand.”


The first three episodes of the series use animation to cover important and commonly misunderstood topics such as: how addiction changes brain function, risk factors for developing a SUD, and the levels of severity of addiction.