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Addiction Policy Forum Launches PSA “A Message From Grandma” on COVID19 and Addiction



Jay Ruais

M: 603.475.0332


North Bethesda, MD, April 20, 2020 -- Today, the Addiction Policy Forum, a national nonprofit, launched a PSA (public service announcement) called A Message from Gramma aimed at individuals with a substance use disorder to bring awareness to their risk of COVID-19 complications.

Health officials warn that those struggling with an addiction – particularly opioid and methamphetamine use disorders – and those who smoke or vape nicotine or marijuana may be more vulnerable than others to the coronavirus that causes COVID-19 and to developing more severe symptoms. COVID-19 attacks the respiratory tract and can lead to serious complications, such as pneumonia and respiratory failure.

The A Message From Gramma campaign and PSA is part of a larger effort by the Addiction Policy Forum to help patients and families struggling with addiction be aware of the risks and how to take extra precautions during the pandemic.

Last week, the Addiction Policy Forum launched a national advisory advising individuals with substance use disorder to take preventive actions during the coronavirus pandemic.

The awareness campaign and PSA were created in partnership with BrightHouse, a global creative consultancy and division of Boston Consulting Group. Based in Atlanta, BrightHouse works with organizations to define their true purpose and then align their culture, strategy, and branding around that purpose to accelerate transformation and value creation, while positively impacting society. BrightHouse’s unique methodology and frameworks have been adopted by Fortune Global 500 companies, including Stanley Black and Decker, Nestlé, Delta Air Lines, and Procter & Gamble.

To learn more about A Message From Gramma, please visit:


About Addiction Policy Forum

Addiction Policy Forum is a nationwide nonprofit organization dedicated to eliminating addiction as a major health problem. Our national headquarters are located in Washington, DC with resources and services in every state. More information on our mission and projects is available at our website,

About BrightHouse

BrightHouse, a division of BCG, is a global creative consultancy devoted to helping organizations uncover their purpose and bring it to life so that they can grow their people, profits, and social impact. For more than 25 years, BrightHouse has applied a unique methodology, frameworks, and capabilities in human insights, design, film, and writing to accelerate transformation and value creation for global brands and Fortune 500 companies alike. For more information, please visit


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